Case Study: Helen Milan achieves a smoother, mobile-optimized Shopify migration with First Pier

Helen Milan boosts orders 55% with First Pier

Helen Milan, an early leader in the green home goods space, faced challenges with their existing WooCommerce setup, particularly around integrations and mobile-first functionality. They approached vendor First Pier for a site migration and refresh to solve these technical issues and to better organize their product catalog for superior customer discovery.

First Pier executed a seamless migration to Shopify for Helen Milan, preserving critical customer order and address information. They built a beautiful, mobile-optimized shopping experience. As a result, Helen Milan saw significant improvements, including a 55% increase in orders and a 15% increase in their conversion rate, allowing them to focus on customer acquisition and shipping automation.

Helen Milan