Case Study: Gneiss Spice boosts orders and new customer growth with First Pier's Meta and Google Ads strategy

Gneiss Spice drives 57% more orders with First Pier

Gneiss Spice, a maker of magnetic spice jars and organic spices, came to First Pier looking to diversify its customer acquisition beyond organic social media. The challenge was to overhaul a lagging Google Ads account and build a new, effective paid acquisition channel for the business.

First Pier built a full-funnel Meta Ads strategy that utilized the brand's visual content to reach new audiences and drive conversions. This solution delivered significant results for Gneiss Spice, including a 57% increase in orders year-over-year, with 90% of new customers coming via Meta and a 6x blended return on ad spend.

Gneiss Spice