Case Study: Field Floral Studio elevates its brand identity with First Pier

Field Floral Studio elevates its brand in a decade-long redesign with First Pier

Field Floral Studio, a creator of artful and sustainable floral arrangements in Portland, Maine, had grown successfully over a decade but sought to elevate and differentiate its brand. Owner Megan Havenor approached vendor First Pier for a comprehensive ecommerce branding and identity project to lay the foundation for future growth and capture the many facets of the business's personality.

First Pier developed a complete brand identity through strategic workshops and iterative design rounds. The resulting visual system, which included a new logo, color palette, and patterns, reflected the studio's artful maximalism and commitment to sustainability. This led to an increased conversion rate for the customer and provided a strong foundation for their new web presence and the next decade of growth.

Field Floral Studio