Case Study: Becoming Jewelry boosts conversion and wins its best holiday season with First Pier's Shopify redesign

Becoming Jewelry delivers its best holiday season ever with First Pier

Becoming Jewelry, a company creating meaningful handcrafted jewelry, underwent a brand refresh and needed a corresponding Shopify store that reflected its values and tone. The challenge was to build a site that would also be optimized for a higher average order value and improved conversion rates. They partnered with the vendor First Pier for ecommerce UX design.

First Pier built a Shopify website designed to foster product discovery and conversion, focusing on an understated aesthetic with thoughtful spacing and typography. The solution strategically incorporated trust-building elements and add-on product features. The new site launched in time for the holiday quarter and delivered the company's best holiday season ever, achieving a significant increase in conversion rate.

Becoming Jewelry