Case Study: Becoming Jewelry elevates packaging and storefront signage with First Pier

Becoming Jewelry creates packaging that feels like a keepsake with First Pier

Becoming Jewelry, a handmade jewelry company, needed a suite of packaging materials and exterior signage for their new storefront that would reflect their literary brand identity and feel like a meaningful keepsake rather than disposable material. They engaged First Pier for collateral design to address this challenge.

First Pier designed a packaging suite inspired by library cards and vintage luggage tags, using premium paper to create a tactile, keepsake quality. This solution successfully positioned the packaging as an extension of the jewelry itself. The vendor, First Pier, also delivered a paneled wood storefront sign that complemented the brand's handcrafted feel, resulting in an increased conversion rate for the customer.

Becoming Jewelry