Case Study: Baske launches a fully integrated omnichannel home goods brand with First Pier

Baske launches omnichannel retail with First Pier in time for peak season

Baske, a home goods store founded by Angela Foddrill, needed to develop a distinct brand identity to differentiate it from her other established boutiques while appealing to customers who value intentional living. The challenge was to translate two decades of retail expertise into a new brand that could stand on its own. They partnered with the vendor First Pier for ecommerce branding and identity services on the Shopify platform.

First Pier developed the Baske brand through strategic workshops, creating a name and a visual identity centered on a hermit crab motif and a coastal-inspired color palette. The solution included comprehensive brand guidelines and a fully integrated Shopify e-commerce and POS system for two retail locations. This resulted in a successful omnichannel launch that captured significant seasonal sales immediately, with the owner highlighting the agency's rare ability to handle every aspect of a business launch under one roof.

Baske