Case Study: Stamford American School of Hong Kong boosts admissions with First Page Digital

Stamford American School of Hong Kong boosts admissions 179% with First Page Digital

The Stamford American School of Hong Kong, an international K-12 school, faced challenges in boosting student admissions due to low organic visibility and an over-segmented, complicated paid media strategy in a saturated digital marketing landscape. To address this, they partnered with vendor First Page Digital, which employed services including SEO, SEM, and various paid media platforms.

First Page Digital implemented a strategic restructuring of the marketing campaigns, adopting a phased approach and incorporating upper-funnel conversions to broaden engagement. They introduced a hierarchy of conversion values and migrated to value-based bidding while sustaining an enhanced remarketing pool. This strategy resulted in a 179% growth in admissions and a 642% increase in total leads, while simultaneously reducing the cost-per-acquisition by 51.8%. The campaign was so successful that it filled all available student slots.

Stamford American School of Hong Kong