Case Study: Kee Wah Bakery achieves 40% online sales growth with First Page Digital

Kee Wah Bakery grows online sales 40% with First Page Digital

Kee Wah Bakery sought to enhance its brand visibility and expand its market share within Hong Kong's highly competitive mooncake market. The challenge was to reach a wider audience and drive both online and in-store sales during the peak Mid-Autumn Festival season. To address this, they partnered with vendor First Page Digital.

First Page Digital implemented a multi-pronged Google Ads strategy for Kee Wah Bakery, utilizing Performance Max campaigns to maximize reach across Search, Display, Shopping, and YouTube ads. This approach targeted customers throughout their decision-making journey. The campaign resulted in a 40% year-over-year increase in online sales conversion value and successfully drove traffic to both online and physical stores, significantly boosting brand awareness and sales.

Kee Wah Bakery