Case Study: University boosts enrollment and retention with First Orion Branded Calling

University boosts enrollment and retention 25% with First Orion

A university was struggling with its student outreach efforts. Despite making thousands of outbound calls in response to web form requests, the majority of these calls were ignored, sent to voicemail, or blocked. To solve this, they turned to First Orion and implemented its INFORM Branded Calling solution.

By using First Orion's solution to transform unidentified calls into a trusted, branded experience, the university saw significant improvements. They achieved a 16% increase in answer rates, an 18% jump in talk time, and, most importantly, a 25% boost in student engagement and a 19% increase in total conversions, which led to increased enrollment and retention.