Case Study: a top-tier online mortgage lender boosts customer engagement with First Orion INFORM Branded Calling

Top-tier Online Mortgage Lender boosts engagement 90% with First Orion

The customer, a top-tier online mortgage lender, was struggling with low answer rates for their outbound calls to potential clients who had filled out online loan applications. To address this challenge, they partnered with First Orion and implemented its INFORM Branded Calling service.

By using First Orion's INFORM solution to clearly identify their outgoing calls with branded information, the mortgage lender saw significant improvements. The results included a 90% increase in customer engagement rate, a 26% lift in calls answered, and a 16% decrease in customer hang-ups, leading to greater efficiency and productivity for their call center.