Case Study: an IT and web services business achieves 81% higher engagement with First Orion INFORM Branded Calling

IT and Web Services Business lifts engagement 81% with First Orion

The customer, an IT and web services business, was struggling because its outbound calls appeared as unknown numbers, causing even existing customers to ignore them. This stalled critical revenue-generating conversations about service upgrades. To address this challenge, they worked with vendor First Orion to implement its INFORM® Branded Calling service.

By using First Orion's solution, the company was able to display its business name and call context on the incoming call screen. This allowed customers to instantly recognize who was calling and why. The implementation led to an 81% lift in engagement rate, dramatically increased successful call outcomes, drove more upsell revenue, and reduced wasted operational effort on repeat outreach.