Case Study: a global beverage manufacturer boosts distribution efficiency with First Orion Branded Calling

Global Beverage Manufacturer boosts engagement 17% with First Orion

a global beverage manufacturer struggled with its distribution operations because its outbound calls from an unidentified number were frequently ignored by small business customers. This created a bottleneck in its supply chain. To address this, the company worked with First Orion and implemented its INFORM Branded Calling service.

First Orion's solution replaced the anonymous caller ID with the manufacturer's trusted brand name and logo. This transparency led to a 17% increase in engagement rate, an 11% lift in successful call resolutions, and an 18% decrease in declined calls, significantly boosting the manufacturer's distribution efficiency.