Case Study: Cruise Line boosts rebooking conversions with First Orion Branded Calling

Cruise Line boosts rebookings 9% with First Orion

A cruise line struggled to rebook previous passengers because its outbound calls were being mistaken for robocalls and ignored. To address this challenge, the cruise line partnered with First Orion and implemented its INFORM Branded Calling service.

First Orion's solution replaced anonymous caller IDs with the cruise line's official brand name, which increased call answer rates and improved the quality of conversations. This resulted in a 27% increase in calls lasting longer than 60 seconds and ultimately drove a 9% increase in conversion rates for rebooking.