Case Study: Balboa Digital achieves a 76% lift in first call conversions with First Orion Branded Calling

Balboa Digital lifts first call conversions 76% with First Orion

Balboa Digital, a call center specializing in financial services, faced a challenge where consumers were ignoring outbound calls from unrecognized numbers. This eroded trust and increased operational costs by forcing agents into multiple follow-ups. To solve this, they turned to vendor First Orion and its INFORM® Branded Calling service.

By implementing First Orion's solution, every outbound call displayed Balboa Digital's name, logo, and a "Debt Consolidation" call reason. This provided instant transparency for consumers, who then answered calls with greater confidence. The solution drove a 76% lift in first call conversions for Balboa Digital, significantly increasing efficiency and revenue.

Balboa Digital