Case Study: Automotive Service Center boosts call engagement and conversions with First Orion INFORM Branded Calling

Automotive Service Center lifts conversions 25% with First Orion

a prominent automotive service center needed customer approval before performing services but struggled to reach customers, as calls from unidentified numbers often went unanswered. This caused operational delays and lost revenue. To solve this, they implemented First Orion's INFORM Branded Calling solution.

By using First Orion's INFORM to display its brand name on incoming calls, the automotive service center saw significant improvements. The solution resulted in an 11% lift in engagement rate, a 7% lift in contact rate, and a 25% lift in successful conversion rates, leading to faster approvals and smoother operations.