Case Study: Arkansas Federal Credit Union achieves 21% fewer declined calls with First Orion INFORM Branded Calling

Arkansas Federal Credit Union cuts declined calls by 21% with First Orion

Arkansas Federal Credit Union (AFCU) faced a significant challenge as its members were routinely declining or ignoring important outbound calls from unknown numbers. This prevented their representatives from connecting with insureds to discuss critical account information and prevent defaults. To address this, AFCU turned to vendor First Orion and its INFORM Branded Calling service.

By implementing First Orion's solution, which displays the credit union's name, logo, and call reason on the recipient's screen, AFCU brought transparency to its calls. This resulted in a 21% decrease in declined calls, driving a meaningful lift in answered calls, deeper engagement, and more successful outcomes for both members and the credit union.

Arkansas Federal Credit Union