Case Study: a financial services client achieves 76% higher first call conversion with First Orion branded calling

a financial services client boosts first call conversion 76% with First Orion

A call center was struggling to help its financial services client reach customers who were starting but then abandoning online loan applications. Many of these customers were not answering their phones, even for a quick follow-up. The call center implemented First Orion's INFORM Branded Calling service to address this communication challenge.

By using First Orion's solution to brand its calls with the client's name and reason for calling, the call center saw immediate and impressive results. They achieved a 76% increase in first call conversion rates, a 26% lift in first call contact rate, and a 12% increase in callback rates. This allowed First Orion's customer to operate more efficiently and significantly increase revenue for both themselves and their financial services client.