Case Study: University of Oxford achieves more engaging EDI learning with First Media

University of Oxford boosts EDI engagement with First Media

The University of Oxford required an engaging method to deliver meaningful Equality, Diversity, and Inclusion (EDI) training to its vast academic community, moving beyond simple compliance to foster genuine behavior change. Their existing materials lacked consistency and a personal connection. To address this, they partnered with First Media to create a bespoke eLearning module using the vendor's FM Framework.

First Media developed a vibrant, mobile-optimized module featuring custom Oxford-themed illustrations, interactive scenario-based activities, and embedded video interviews with the university's EDI team. This solution led to enthusiastic adoption across the institution, with learners reporting the module was both informative and emotionally engaging. Early feedback indicated a marked increase in learner commitment to inclusive actions, demonstrating the project's success in achieving its goals.

University of Oxford