Case Study: The FA promotes betting integrity awareness with First Media’s engaging eLearning

The FA boosts reach for betting integrity education with First Media

The FA (The Football Association) faced the challenge of educating young academy players about the risks and rules surrounding betting, match-fixing, and inside information in football. They needed an engaging, short eLearning course from vendor First Media to promote behavioral change and ensure the information would be retained by their young audience.

First Media's solution was to create a highly engaging course using video case studies of real footballers telling their stories and bespoke illustrated scenarios to let users experience situations without real-world consequences. The information was presented in bite-sized, user-friendly segments to maintain engagement. The FA's representative praised First Media for being easy to work with and for producing a high-quality solution that would allow for a much wider reach of their education programme.

The FA