Case Study: Sabre empowers its sales team with bespoke eLearning from First Media

Sabre delivers 2 sales enablement modules with First Media

Sabre, a leading software and technology company in the global travel industry, needed to equip its sales team to confidently articulate the benefits of its Retail Intelligence Suite and overcome common customer objections. They partnered with vendor First Media to develop bespoke sales enablement eLearning to address this challenge.

First Media used Articulate Storyline to create two highly engaging training modules. The solution featured authentic design elements from the sales team's work environment and used different voiceover artists to create memorable buyer personas. The results empowered Sabre's sales team to communicate key benefits more effectively and be prepared to handle objections, with learning reinforced through assessments.

Sabre