Case Study: Group 1 Automotive boosts inclusive workplace awareness with First Media's bespoke eLearning

Group 1 Automotive boosts inclusive eLearning with First Media

Group 1 Automotive, a global car dealership, wanted to create a more inclusive workspace by developing an engaging digital learning module focused on equality and diversity. They partnered with the vendor First Media to produce this bespoke eLearning content that would resonate with their wide-ranging audience, from mechanics to admin staff.

First Media designed and built a highly interactive eLearning module using their own HTML5/CSS3 framework. The solution featured a custom animation, illustrated scenarios, and a fresh visual interface with a pastel color scheme to make the content light-hearted, engaging, and accessible. The module successfully helped Group 1 Automotive raise awareness and track user progress to identify areas that would benefit from the initiative, with the customer stating they "couldn't be happier with the end result."

Group 1 Automotive