Case Study: Breast Cancer UK raises breast cancer prevention awareness with First Media eLearning

Breast Cancer UK launches 3 bespoke eLearning modules with First Media

Breast Cancer UK, a charity focused on raising awareness for breast cancer prevention, required a new, interactive eLearning tool to help educate the public. They partnered with vendor First Media after a competitive tender to develop this bespoke solution, which included a complex prevention quiz.

First Media created the Prevention Hub, which featured a personalized quiz that adapts based on user responses, interactive iGuides, and two innovative eLearning modules. The solution was integrated with the charity's CRM, eTapestry, to streamline marketing and ensure useful information was sent to those in need. This bespoke framework provided a tailored experience for each user, successfully bringing breast cancer prevention to life.

Breast Cancer UK