Case Study: SummerBlue achieves strong brand awareness and sales growth with First Internet social media strategy

SummerBlue achieves 8.2% engagement rate with First Internet

Summerblue, a new consumer-facing brand launched by a long-established B2B tableware manufacturer, faced the challenge of entering a competitive retail market with no existing social media presence, audience, or brand identity. Their objective was to build awareness and generate sales by reaching a diverse consumer audience on social media. First Internet was engaged to develop a social media strategy to meet this challenge.

First Internet implemented a strategic, multi-platform social media approach for Summerblue, focusing on TikTok and Instagram. They developed a clear brand identity from scratch and fully optimized the accounts with engaging content. A key part of the solution was setting up and utilizing TikTok Shop as a direct sales channel. The results were significant, with the brand achieving 100% of its initial sales through TikTok Shop, an 8.2% average engagement rate over six months, and over 21,000 impressions, greatly exceeding industry benchmarks.

SummerBlue