Case Study: Mulmar Food Service Solutions boosts local coffee machine repair enquiries with First Internet

Mulmar boosts conversions by 68.7% with First Internet

Mulmar Food Service Solutions, a leading supplier of commercial coffee machines, faced the challenge of capturing urgent, high-intent online searches from businesses needing immediate repair services. Their website lacked visibility for these critical local queries. Working with a tight budget, they hired First Internet to implement a highly focused local SEO strategy to dominate search results for terms like "commercial coffee machine repair near me."

First Internet developed a targeted solution that optimized location-specific repair pages with clear, information-dense content to answer urgent customer questions and appear in AI-driven search results. This strategy, delivered on a limited budget, successfully captured high-pressure search demand. The results for Mulmar were significant, including a 30.5% increase in organic impressions, a 250% increase in email enquiry clicks, and a 69% year-on-year increase in conversions, with 67% of all conversions coming from the new local repair pages.

Mulmar Food Service Solutions