Case Study: Motor Fuel Group boosts social media engagement with First Internet

Motor Fuel Group boosts engagement by 90.7% with First Internet

Motor Fuel Group LTD (MFG), the UK's largest independent forecourt operator, faced a challenge when their in-house social media manager departed suddenly, leaving their social media presence inconsistent and underperforming. They needed a reactive partner to quickly manage their channels and engage their vast, diverse customer base. They turned to First Internet for social media management services to address this.

First Internet streamlined communications by scheduling weekly meetings and using a shared content calendar for real-time progress tracking. They reported on key metrics monthly to guide strategy. This solution drove impressive results: in the first six months, MFG saw a 90.7% increase in engagement, a 157.5% rise in post link clicks, and over 4 million impressions. The campaign also more than trebled applicant numbers for the company.

Motor Fuel Group LTD