Case Study: Food Alert boosts engagement and streamlines content management with First Internet's bespoke WordPress CMS

Food Alert boosts page views by 47% with First Internet

Food Alert, a leading food safety and compliance consultancy, needed a website and CMS that worked for both their users and their internal marketing team. Their existing platform was clunky and difficult to update, limiting marketing activity and failing to reflect their high-profile brand. They engaged First Internet to build a flexible, intuitive CMS to empower their team and improve site performance.

First Internet designed and built a bespoke WordPress CMS, restructuring the admin area for clarity and introducing flexible content blocks for easy page building. The solution included integrated spam filtering, Salesforce integration, and a gated resource hub for lead generation. This new platform saved Food Alert 120 hours per year, increased pageviews by 47%, and achieved a Google PageSpeed score of 92. The project by First Internet also won Best Deployment of a CMS at the UK Dev Awards.

Food Alert