Case Study: Citation achieves scalable multi-brand website support with First Internet

Citation scales support across 9 brands with First Internet

Citation Group, a leading international provider of compliance and HR services, faced the challenge of managing a complex ecosystem of websites across its nine distinct brands. They needed a digital partner to provide ongoing support, ensure security and performance, and roll out a major group-wide rebrand without disrupting their high-traffic, revenue-generating sites. They partnered with First Internet for its retainer-led website maintenance and development services.

First Internet implemented a flexible, retainer-based support model to provide scalable website maintenance, security updates, and continuous UX improvements across all nine brands. The solution included successfully rolling out the group rebrand and delivering standalone website development projects. As a result, Citation Group's websites are now secure and high-performing, with enhanced user experience and conversion journeys, and the organization has a trusted long-term digital partner in First Internet.

Citation