Case Study: Advanced Family Eye Care achieves increased customer retention and enhanced marketing with First Insight Corporation’s MaximEyes integration

Integration Drives Customer Retention and Enhances Marketing Campaigns

Advanced Family Eye Care, a four-doctor optometry practice, was struggling with inefficient patient recalls, appointment reminders and marketing outreach. They implemented First Insight Corporation’s MaximEyes practice-management system integrated with Demandforce to automate recalls, send emails/texts for reminders and pickups, and sync patient demographics, appointments and billing.

Using First Insight Corporation’s MaximEyes–Demandforce integration, Advanced Family Eye Care set up nightly data syncs that reduced human error, let them track gross revenue from Demandforce-generated appointments, and automated appointment reminders and pickup notifications. The change improved staff productivity and morale, strengthened patient retention and marketing (including more than 1,000 certified positive reviews via the Demandforce Review tool), and provided measurable revenue and engagement insights tied to Demandforce-driven appointments.

Advanced Family Eye Care

Amanda Barker Assell

Optometrist