Case Study: Coventry SCITT achieves a distinctive education brand identity with First Image Design

Coventry Scitt launches a new brand identity, prospectus, and signage with First Image Design

First Image Design was hired by Coventry SCITT, a new school-led teacher training program, to create a distinctive education brand identity for its launch in the city. The challenge was to develop a brand that would feel local to Coventry rather than generic, helping the new program establish itself and attract prospective trainee teachers.

The solution from First Image Design was an identity inspired by the city's iconic Whittle Arches, resulting in a clean and contemporary logo. They rolled out this branding across a professionally designed prospectus and created large-scale display banners and interior signage for the training spaces. The result was a cohesive and recognizable brand that was consistently applied from print to the physical environment, successfully grounding the program in its local community.

Coventry Scitt