Case Study: Speedy Hire achieves sold-out expo success with First Event

Speedy Hire delivers a 1,560-delegate expo with First Event

Speedy Hire, a leading provider of tools and equipment to the UK construction industry, faced challenges with the profitability of their annual flagship expo. Rising costs pressured exhibitor stand sales and required new revenue streams like sponsorships, all while needing to deeply embed sustainability into the event aligned with their net zero ambitions. They engaged event vendor First Event to strategically optimize the expo's commercial offerings, layout, and delegate experience.

First Event took a consultative approach, redesigning sponsorship and exhibitor packages to boost sales and ROI while implementing a sustainability-first strategy to minimize waste. The solution included high-quality AV production and a curated program. As a result, the Speedy Hire Live Expo 2024 sold out all 150 exhibition stands, increased sponsorship income, and received positive delegate feedback, successfully meeting its commercial, engagement, and sustainability objectives.

Speedy Hire