Case Study: Premier Club achieves stronger sales performance with First Event’s incentive travel programme

Premier Club rewards 234 attendees with First Event

Premier Club, a customer running an installer incentive program, faced the challenge of boosting sales performance and fostering loyalty in a competitive industry. Their goal was to make achieving sales targets feel truly worthwhile. To address this, they partnered with the vendor First Event to create an incentive travel programme.

First Event designed and delivered a complex international incentive trip to Los Angeles and Mexico for 234 top-performing installers. The solution included full event management, global travel logistics, and creative design centered around shared experiences. The program was highly successful, achieving an average attendee rating of 8.9/10, with 75% of attendees scoring it a 9 or 10. Furthermore, attendees reported a 10/10 likelihood to recommend First Event.

Premier Club