Case Study: NMBS delivers a seamless industry conference with First Event

NMBS drives 422 meetings and 435 app messages with First Event

The customer, NMBS, a builders' merchants and suppliers organization, faced the challenge of delivering a seamless and meaningful overseas industry conference for 430 delegates. Their goal was to balance business sessions with natural networking and inspiring experiences over multiple days. The vendor, First Event, was engaged to provide full event management for this complex 18-month project.

First Event delivered the solution by managing all logistics for the conference at the Meliá Villaitana in Alicante, which included delegate management, an event website and app, creative design, and full AV production. The programme successfully combined conference sessions, 422 one-to-one meetings, and social activities like golf and cultural excursions. The results achieved by First Event included 422 Meet the Merchant appointments and 435 messages exchanged through the event app, which was actively used by 353 attendees.

NMBS