Case Study: MKM Building Supplies strengthens customer loyalty with First Event

MKM Building Supplies rewards 1,300+ delegates across 8 trips with First Event

MKM Building Supplies, a leading timber and building materials merchant, wanted to reward its most loyal customers and drive incremental business growth. The challenge was to create a structured, tiered incentive program where higher customer spend unlocked higher-value international trips, ensuring every touchpoint across multiple destinations delivered an exceptional VIP experience to strengthen long-term relationships. First Event was engaged to design and deliver this multi-destination incentive travel programme.

First Event designed and managed a seamless, end-to-end travel and event strategy across four European destinations. The solution included a tiered reward model, experiential branding, and complex logistics for over 1,300 delegates. The program successfully incentivized customer spending over a two-year cycle, resulting in high retention, positive sentiment, and reinforced loyalty, directly supporting MKM's commercial objectives.

MKM Building Supplies