Case Study: Diaverum boosts exhibition engagement at ERA Congress with First Event

Diaverum creates a bespoke exhibition stand with First Event in 6 weeks

Diaverum, a global leader in kidney care, faced the challenge of standing out at the ERA Congress after a multi-year hiatus. Their goal was to raise awareness for their new platform and position themselves as pioneers in healthcare technology and AI. They enlisted the vendor First Event to design a bespoke exhibition stand that would drive engagement, capture valuable audience data, and generate sign-ups.

First Event designed a custom stand featuring a Body, Mind & Soul Bar and an interactive quiz on a touchscreen totem to capture data. They also facilitated live panel sessions with wireless headphones to draw crowds. The solution successfully generated 92 quiz participants and resulted in a great deal of positive feedback, with the client noting that the Diaverum brand strongly stood out among the exhibitors.

Diaverum