Case Study: Cardano Foundation achieves record global reach and deeper engagement with First Event

Cardano Foundation drives 26,155 virtual attendees with First Event

The Cardano Foundation partnered with First Event to redefine their flagship Summit, aiming to create a more tech-focused, insight-driven hybrid event for their global blockchain community. Their challenge was to strengthen global participation, deliver a seamless hybrid broadcast, and drive measurable commercial value.

First Event reimagined the program and transformed the Berlin venue into an immersive brand experience. The solution delivered record-breaking results: 1,463 in-person attendees from 74 countries joined alongside 26,155 virtual attendees, a 108% year-on-year increase. The Summit reached 2.5 billion people digitally and generated 635 million social impressions, with 88% of attendees rating the sessions as valuable.

Cardano Foundation