Case Study: Adobe boosts engagement and product feedback with First Event

Adobe boosts advisory board engagement to 94% with First Event

The customer, Adobe, sought to enhance the commercial and strategic value of its existing UK Advisory Board Programme. Their challenge was to move beyond standard feedback sessions and create an environment that would spark genuine, organic conversations among 100 VIP delegates and keep energy levels high throughout the event. The vendor, First Event, was engaged to elevate this high-value, pre-summit gathering.

First Event redesigned the entire event experience with a strategic focus on spatial intimacy and continuous momentum. Their solution involved meticulous venue curation, seamless technical production, and bespoke pre-event gifting to foster connection. This approach resulted in a 94% attendee satisfaction rate and retained 100% momentum with zero delegate drop-off between sessions. Adobe's team reported that First Event successfully elevated the format into a truly interactive experience where advisory board members felt genuinely connected and engaged.

Adobe