Case Study: ProcurePro builds a repeatable revenue engine with Firmable

How ProcurePro scales outbound with Firmable

ProcurePro, a construction management software company, needed to scale its outbound sales efforts across Australia but found that global data tools failed to provide reliable contact information for local decision-makers and mid-market construction firms. Their sales development representatives required accurate mobile numbers and a more efficient workflow to reduce research time and increase time spent on live calls. This challenge was hindering their primary growth motion.

To solve this, they implemented Firmable, a service providing a verified ANZ-first B2B database. The solution delivered verified local contact data, AI-powered account intelligence for faster research, and a one-click integration with their HubSpot CRM. As a result, ProcurePro's SDRs spent significantly more time in live conversations with the right buyers, accelerated new hire onboarding, and established a scalable foundation for growth. The team unanimously praised Firmable's data quality for being far superior in the Australian market, enabling a repeatable revenue engine.

ProcurePro

Alastair Blenkin

Co-Founder & CEO