Case Study: Partou achieves 81% more enquiries with Fireworx

Partou increases website enquiries 81% with Fireworx

Partou, a major childcare group in the Netherlands, acquired two UK nursery groups and needed to merge and rebrand them under a single powerful online entity. They appointed the vendor Fireworx to undertake a comprehensive website rebrand and develop a new customer relationship management strategy to unify the online presence for over 100 nurseries.

Fireworx implemented a new WordPress website and engagement plan, which included a UX audit, refined user journeys, and a fresh design language using bespoke iconography and photography. The solution simplified navigation and created distinct sections for parents and prospective employees. As a result, Fireworx helped Partou achieve an 81% increase in website enquiries and a 30% increase in the number of enquiries converted into nursery placements.

Partou