Case Study: BW: Workplace Experts pushes creative boundaries and grows brand impact with Fireworx

BW: Workplace Experts pushes brand boundaries and grows to over £200m with Fireworx

BW: Workplace Experts, a fiercely independent office fit out company with a turnover exceeding £200m, approached vendor Fireworx for its disruptive thinking. Their challenge was to reimagine their creative brand positioning to better reflect their focus on pushing boundaries, moving away from a corporate identity that no longer fit their innovative culture.

Fireworx developed a new vibrant brand identity by taking inspiration from tech and creative sectors, using a rich color palette and imagery to highlight the people and passion behind the company. The solution included a non-linear, layered design approach for their website and extended to social media, print, and digital marketing. The results were highly successful, with the new technically sound and impactful website and brand communications being well-received by both the internal team and clients alike.

BW: Workplace Experts