Case Study: Promise Cosmetics achieves a 296% conversion uplift with Firework

Solution Tell an Incredible Story Through Short Videos

Promise Cosmetics, a beauty brand, wanted a better way to boost site engagement and tell a stronger product story online. They partnered with Firework and used its video commerce technology to bring short-form video content, including product testimonials and customer reviews, onto their homepage.

Firework implemented the video experience, and Promise Cosmetics saw a significant uplift in performance within just three months. The result was a 296% conversion uplift, with the client also moving from a free trial to a paid customer within 4 days and expanding the partnership to multiple regions by April 2024.

Promise Cosmetics