Case Study: The Fresh Market achieves 18.7x engagement rates with Firework

How The Fresh Market Achieved 18.7x Engagement Rates with Shoppable Livestreaming

The Fresh Market, a specialty food retailer, wanted to bring the warmth and inspiration of its in-store experience to its digital channels and improve customer engagement and conversion. Working with Firework, it began using shoppable short-form video and livestream commerce across its owned properties and marketing touchpoints.

Firework helped The Fresh Market embed shoppable videos on its website, launch moment-specific livestreams, and extend video into social and email campaigns. The results were strong: video engagement rose 113%, session time increased 115%, livestreams drew more than 7,000 live viewers and 700,000 replays, engagement reached 18.7x industry averages, click-through rates were 6.7x higher, and featured special occasion meals converted at 300% above traditional digital advertising.

The Fresh Market

Kevin Miller

Chief Marketing Officer