Case Study: Hyland's achieves 3.4x higher conversions with Firework and Cohley

How Hyland’s Boosted Website Conversions by 3.4x with Authentic UGC Video Reviews

Hyland’s, a trusted provider of natural remedies and supplements, wanted to strengthen customer engagement and increase conversions by adding authentic, relatable user-generated video reviews to its digital experience. The company needed a way to source and display these reviews at key purchase touchpoints across its website and social channels to build trust with shoppers.

Hyland’s partnered with Cohley to source authentic UGC video reviews, then worked with Firework to seamlessly integrate that content across product detail pages, collection pages, and the homepage. With Firework’s video commerce platform, Hyland’s saw a 3.4x increase in conversions among visitors who engaged with the shoppable video experience, along with stronger engagement and improved conversion insights.

Hyland's

Annie Chen

Chief Marketing Officer