Case Study: Heinz supercharges customer engagement with Firework

How Heinz Supercharged Customer Engagement With Firework

Heinz partnered with Firework to boost engagement for its first-ever Halloween pop-up campaign, centered on costume creations using “tomato blood” ketchup. To bring the experience to life on Heinz’s website, the brand needed a highly engaging way to connect with families nationwide and extend the reach of the event beyond its owned channels.

Firework delivered an end-to-end managed live stream experience, including concepting, production, and distribution via publisher media placements and social simulcast. The campaign generated 1,544 engagements and a 7% live-stream engagement rate, 14x higher than Facebook and 18x higher than Instagram, while also driving 5,000+ live viewers, 315K replay viewers in two days, and more than 16 million impressions across all platforms.

Heinz