Case Study: Beekman 1802 boosts holiday sales and engagement with Firework

How Beekman 1802 Got Half of its Daily Sales in 90 Minutes and Created Holiday Shopping Magic with a Blended in-Store and Online Experience

Beekman 1802, the goat milk-based skincare brand, wanted to make its holiday sales events bigger and more engaging than its usual 24-hour or 12-day marathons. To do that, the company partnered with Firework, using its video commerce and livestream shopping capabilities to connect an in-person pop-up experience with a shoppable online event.

Firework and Live Rocket helped Beekman 1802 blend the NYC pop-up with a global livestream, creating a seamless in-store and online shopping experience powered by AWS. The 90-minute event drove 51% of the day’s sales, drew nearly 20,000 viewers, generated more than 18,000 reactions and over 100,000 minutes watched, and delivered 3.25x higher average watch time, 4.4x higher click-through rate, and 2.4x higher engagement than Firework benchmarks.

Beekman 1802

David Baker

Chief Digital Officer