Case Study: Anker achieves 100% conversion lift with Firework video commerce

Anker Creates an Immersive Shopping Experience Achieving a 100% Lift in Conversion Rate

Anker, a global leader in consumer technology, needed a way to differentiate its owned DTC experience in a highly competitive electronics market and deepen customer connection across its global sites. Working with Firework, Anker aimed to make its independent website more immersive, intuitive, and emotionally engaging for shoppers.

Firework implemented Video Showroom, Shoppable Video, and 1:1 Video Shopping across Anker and Eufy’s official websites, turning the site into an interactive livestream and product discovery experience. The results were strong: shoppers who watched the livestream saw a 100% lift in conversion rate, while the experience also improved engagement, retention, repeat purchases, and overall brand connection.

Anker