Case Study: Time To Backpack boosts multilingual Google Ads leads with Firewire Digital

Time to Backpack grows leads 196% with Firewire Digital

Time To Backpack, a specialized German travel agency, faced challenges with its Google Ads program not converting its niche expertise in campervan rentals into bookings. Their previous agencies had under-delivered on the complex multilingual and multi-market brief, leading to high costs and low conversion rates. They engaged Firewire Digital for a complete rebuild of their Google Ads and SEO program to turn this complexity into a strength.

Firewire Digital restructured the account by geographic market, rebuilt every ad and landing page in native German, and implemented precise intent targeting. This solution led to a 196% increase in leads year-on-year and a 53% reduction in cost-per-lead. The campaign peaked at 507 monthly conversions from German-speaking travelers across Germany, Austria, Australia, and New Zealand.

Time to Backpack