Case Study: The Good Feet Store achieves +133% paid lead growth with Firewire Digital

The Good Feet Store boosts paid leads 133% with Firewire Digital

The Good Feet Store, an Australian retailer of orthopaedic footwear with 10 locations, faced a significant challenge with its underperforming Google Ads program. The campaigns were generating inconsistent, low-quality leads at a high cost, which prevented the company from scaling its advertising spend effectively across its regional stores. They engaged the vendor Firewire Digital to completely overhaul their paid search strategy.

Firewire Digital implemented a solution that involved rebuilding the Google Ads campaigns around exact-match, high-intent search terms and creating individual geo-targeted campaigns for each retail location. They later expanded the strategy to include YouTube and BVOD advertising to build upper-funnel awareness. This approach resulted in a dramatic +133% growth in monthly paid leads, a -35% reduction in cost-per-lead, and a +115% lift in conversion rate, creating a predictable and scalable lead engine for The Good Feet Store.

The Good Feet Store