Case Study: Leah Jay achieves 252% organic traffic growth with Firewire Digital

Leah Jay grows organic traffic 252% with Firewire Digital

Leah Jay, a major property management agency in New South Wales, faced a severe SEO crisis after a website rebuild inadvertently broke their non-brand search visibility and caused high-value rankings to disappear. They engaged the vendor Firewire Digital for a recovery plan involving SEO and Google Ads services to fix the structural damage and restore their online authority.

Firewire Digital first executed a deep technical SEO overhaul to fix crawl, indexation, and performance issues from the rebuild. They then implemented a strategic content program focused on property investors and re-engineered the Google Ads campaign to target two key buyer profiles. As a result, Leah Jay's organic traffic grew by 252%, top-three rankings increased by 236%, and cost-per-lead was reduced by 38%.

Leah Jay