Case Study: JettProof achieves 102% revenue growth with Firewire Digital's Google Ads optimisation

JettProof doubles revenue and cuts cost-per-conversion 50% with Firewire Digital

JettProof, an innovative Australian manufacturer of sensory compression garments, faced the challenge of driving scalable and profitable revenue through Google Ads. Their highly specific buyer segment, which includes parents, occupational therapists, and individuals, was difficult to reach and did not respond to generic advertising. They engaged Firewire Digital to build a Google Ads program that could overcome an unsustainable cost-per-conversion and manage the complexity of operating in both Australian and New Zealand markets.

Firewire Digital rebuilt JettProof's Google Ads program from the ground up, restructuring it around buyer intent and segmenting audiences into three distinct profiles. Through continuous optimization and A/B testing, they significantly improved relevance and efficiency. As a result, Firewire helped JettProof achieve a 102% increase in revenue while simultaneously halving the cost-per-conversion, successfully scaling their presence across both target markets.

JettProof