Case Study: Hobbies Direct boosts revenue 77% while cutting ad spend 20% with Firewire Digital

Hobbies Direct cuts ad spend 20% and grows revenue 77% with Firewire Digital

Hobbies Direct, a leading Australian online retailer for RC and hobby products, faced challenges with an inefficient Google Ads account that had overlapping campaigns and inflated brand-driven results. Their ad spend was climbing without a corresponding growth in margin. They engaged the vendor, Firewire Digital, to rebuild their search marketing strategy using SEO and Google Ads to prioritize high-margin regions and products.

Firewire Digital rebuilt the account architecture to separate brand and non-brand traffic, mapped keywords to product margins, and synced SEO with shopping feeds. The solution cut Hobbies Direct's ad spend by 20% while growing overall revenue by 77% year-over-year. Firewire then scaled the account to double paid revenue again at the same return, with organic revenue also growing by 46%.

Hobbies Direct